This is an area in witch I’ve spent a lot of time on. I believe post-production is a key factor on the business, specially now that film is slowly being replaced by digital.

I have a large experience on several different tools, from After Effects to Discreet Flame. I chose shake as my primary post-production tool.

In the advertising business it’s no longer necessary for a production company to buy extremely expensive machines such as Discreet Flame. Although this expensive machines are really good, it’s just too much for 80% of the commercials being made.

It’s possible to use inexpensive solutions for advertising in 80% of the time, greatly reducing costs and leaving these expensive machines for very few specific needs.